Brand Identity Creation:
Developed a modern logo reflecting trust and precision in diagnostics.
Designed a cohesive brand guideline with a colour palette, typography, and imagery that exudes professionalism and care.
Tagline: “Your Path to Better Health Starts Here.”
Website Development:
Built a responsive, user-friendly website optimized for speed and mobile use.
Features included online appointment booking, service descriptions, and an educational blog.
Brand Positioning:
Positioned Assure Path Labs as the go-to diagnostic centre for reliable and affordable healthcare in Jalandhar and neighbouring cities.
Keyword Research & Optimization:
Targeted both transactional and informational keywords:
On-page optimization for service pages, meta tags, and headers.
Content Marketing:
Technical SEO:
Improved page load speed (from 4 seconds to 2.1 seconds).
Fixed crawl errors and implemented structured data for services.
Local SEO:
Optimized Google My Business profile with updated hours, services, and geotags.
Secured top 3 rankings on Google SERP for local searches like:
Google Ads Campaigns:
Ran hyper-local campaigns targeting Jalandhar and neighbouring cities (e.g., Amritsar, Ludhiana, Kapurthala).
Focus: High-intent keywords like “Book health tests Jalandhar” and “Affordable pathology tests Punjab.”
Achieved:
Social Media Ads:
Launched Facebook and Instagram lead generation campaigns targeting families, professionals, and senior citizens.
Promoted health packages like full-body checkups, diabetes screenings, and women’s health packages.
Results:
Retargeting Campaigns:
Used dynamic retargeting to re-engage website visitors with personalized ads.
Platforms: Facebook, Instagram, LinkedIn, and Twitter (X).
Monthly Content Plan:
4–5 posts weekly focusing on:
Regular Instagram Reels showcasing lab operations and customer testimonials.
Results:
Engagement rate grew from 2% to 6%.
Followers increased by 70% in 6 months.
Key Results Achieved
Keyword
“Best diagnostic labs in Jalandhar”
“Affordable health checkups Punjab”
“Full-body checkup near me”
Ranking
Top 3
Top 5
Top 3
Search Volume
1,200/month
900/month
1,800/month
Metric
Leads generated in 6 months:
Conversion Rate:
ROI:
Result
1,200
15%
4x
Metric
Website Traffic
Bounce Rate
Average Time on Site
Before
2,000/month
62%
1.2 minutes
After (6 months)
4,500/month
40%
2.7 minutes
By combining a comprehensive brand development strategy, SEO, performance marketing, and robust social media management, Assure Path Labs successfully:
Expand ad campaigns to tier-2 cities in Punjab.
Implement advanced retargeting using email marketing.
Launch video content campaigns focusing on diagnostic insights and health education.
This holistic approach has transformed Assure Path Labs into a trusted name in the healthcare diagnostics space.
